User interface Design
UID, UI design – call it in whatever way you wish to – the user interface is the prime gateway through which your users get the chance to interact with your product or services. Whether it is online or offline, the idea remains the same. We also consider the best practices across the fields – usability, visual design, information architecture and interaction design to create excellent user interfaces. The interfaces we design have the advantage of being pleasurable for users, which provides you with the competitive advantage of standing out.
“Fast” is the word when people look for information they require. That would mean your website or application should be well organised so that it is consistent, intuitive and at the same time reflects your organisation’s goals. Here’s where our information architects come in, who are trained in organising information into logical structures, which makes true sense to your users. And this requires knowledge of information science, business and psychology among the other areas, which our architects are proficient in. These skills, in particular, are separate from the core skills that the visual designers and developers usually have.
An “interaction” is basically any communication that people do with your application or website.
For example, when people buy products/services from your webshop, what would be the next step after they add their item to their cart? If there is an error, while carrying the activity, will the data or the interaction they have done will be deleted?
Here’s where we help you. We identify, evaluate and design the interactions that is done with your products and services online. All the interactions are properly coordinated and orchestrated by us to make sure that they are consistent with your website’s information architecture, business goals and your customer’s expectations. Finally, its a magical synergy of form, function and interaction.
Visual design is the “look” in the “look and feel” but it’s also much more. Visual design gives a face to your brand, builds an emotional connection and ensures the proper communication of ideas and functions. Our visual designers have a broad understanding of business environments. Their main task is to listen to your needs and come up with creative solutions; it’s all about communication.
Visual design is the agent that establishes a clear understanding of the purpose and meaning of your solution. We design and create websites and web apps, mobile and tablet apps, corporate identities and icons to name but a few.